Suga suga land

Suga area

Life is surprising, always and forever! This winter was just another blast riding in Courchevel, was probably the best memories I had so far 😉 I’ve always said that what I am searching every single day through my travels is the beauty in its most untouchable essence. According to my mindset, What is cool in this quest is obviously the fact that beauty is persasive and I can sense it in substance and in form. For whatever reason, phycical or emotional this beauty is what makes me be what I am today, aesthete. And when I go to Courchevel I am in perfect balance between my endless creativity and my love for the mountains and winter sports.

As a snow pirate the White 1921 & the Cheval Blanc are from now considered as Chillinmaster official shelters in town! Two lovely high spots to spend time in zero gravity without the necessecity to go to space :) With the best cabin crew ever you can be sure that your crossing of Courchevel is already over the top of the highest summits surrounding your room.

Skier? Yes I am, but chillinmaster before all!haha so what I need the most when I go to freeski all day long is a moment of chill somewhere that perfectly fits with my current mood. Addicted to views I just followed this time the wise advices of local foodies and spent more time than scheduled at Les Chenus 😉 Wonderfully greeted by Yannick Pecchio the owner we laid down on the sofa outside with one of the greatest 360° view of the resort. Eating inside a poster is not something given to everyone and when the beauty of senses appears it is in your mouth that someting happens. Made to share the food in this mountain chalet is a true treat! Nachos and melted cheese were my favorite so if you make a stop before the end of the winter season be sure to take a couple of seconds (no more) to taste it!

Chiller? Always ON! After winters and winters chaing the best snow conditions over the mountains I get used to take a daily break to the best wellness spots to relax my body and mind at the same time! Aquamotion is the temple of the ‘Do Nothing Club’!haha Loved the vibe

Explorer? Forever! Courchevel can be considered as a wonderful attachment point from where you can explore the most insane high altitude points! This time we had the chance to fly few minutes over the valleys around just awesome to take off and land on one of the world’s most dangerous airport, probably better than any carousel at the attraction park 😉 Alpine Airlines offers to me the best experience I ever had in Courchevel! They just are my fav guys out there with such a good philosophy and very positive energy to share with you their passion for spending more time in in air than on earth.

Let’s Courchevel together, forever!


In between

Night vibe

Next level


Lets get lost

Winter base


Les Chenus

TIger hour

Lunch time



Alpine airlines


CLS Airlines

altiport life

hey there


aquamotion colorful

legacy suite


spa time




Suga suga land

Spatial destiny

White HQ

As I always said that life is like a book I think that if you like some places you went through you want to come back like you reread your favorite passage of the book. This happen with the White 1921 Courchevel where I took up residence for couple of days end of the month of January to a new journey between earth and space. This year I came back on location with my partner in crime Alejandro Iova to produce and experience the Courchevel diversity 😉

Cold biting, powder snow, the sun king and the entire Courchevel kingdom only for us with the White 1921 as space base, that’s look like a good plan right?! :)

Day one arrival was just the most flowing and natural in the double door entrance greeted joyfully by my favorite team ever. As last year most of the members were still onboard of the White mission. Younth, dynamism and diversity of the talents make up the singular richness of this shelter. Here at the White 1921 Courchevel, life is easy! How could it be different?

Every morning started by an energising breakfast at the Grand Salon. Our secret? Fresh grapefruit juice, a bunch of delicious homemade pancakes and a selection of seasonal fruits, yummy! No better way to get ready for our exploration days across the mountains.
Thanks to the ski service all our ski equipement was perfectly prepared everyday and we had the chance to test some really nice new skis selected with care by Benoit in charge of the boutique. Always with his wise advices he guided us from the most adapted equipment to the best part of the resort to explore according to the daily snow conditions, a little precious help that made the difference!

Days on the slopes were like nights on the moon. The amazing ski conditions gave us probably the best essence of Courchevel. We had the impression to walk and ski on another planet with an amazing volume of fresh snow, welcome to our spatial destiny! The absolute graal for any snow lover is to meet these kind of elements at the right place for an intense pleasure fragment of life. We devoured each single hill of the resort with a great appetence and after those amazing moments we definitely can conclude that from now there is no more dream in our own reality.

Spending all our days on the slopes of Courchevel we just experienced the best winter moment that life has to offer. Overall when after a big day facing the -21°C you can find refuge in the Cheval Blanc Courchevel for an afternoon tea at the Bar and a quick overview of the property who celebrates this year its 10th anniversary!! Time flies 😀 The Cheval Blanc offers a pretty cool vibe and a unique location directly on the slopes in the Jardin Alpin area. We could not be more happy to discover this place, definitely the best one to warm your heart surrounded by an excellent service and interior design, favorite!

Once back to the White the after ski relaxation could finally begin at the Wellness area where the word ‘chillin’ takes on its full meaning. Novelty this year: The brand new jacuzzi that recently joined the family formed by the last year combo with sauna and hammam :) The fact to have now a poolside gave us a complete relaxing routine to recover with a complete process for your body and mind…Let’s breath and chill as only chillinmaster(s) can do 😉

8PM o’clock was our hour for dinner! Creative souls need food to feed their ideas and emotional side, it’s well known haha 😉 This season the hotel added to his services the possibility to enjoy few special dishes by night, very good news overall when you don’t want to move outside (-21°C remember you). Burgers were our best friends during the stay and as desert specialist I advise you the mango mousse, this is a MUST-HAVE!!! Before to sleep spending some time in the Petit Salon became something not necessary but squarely vital. Night vibes were full of inspirational moments skiming the beautiful books carefully displayed on the shelves of the wood library, time to let it go…

Simplicity is everything to me, the ultimate way of luxury. My inside world. The White 1921 Courchevel illustrates in a raw physical way what my real state of mind is. So lucky to be host in such a good spot for another exploration in Courchevel.

Definitely addict to the White 1921 Courchevel I am all excited at the idea to come back as soon as possible to this White space retreat for reaching the next level on a new mission.
Huge thanks to all the amazing team for having us onboard, stay more being than human!


white survival kit

meeting at the summit

Always bright through my window

Life below 0

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To the next level

Room vibe

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Cheval Blanc Transfer

Petit Salon

Early Morning

Art pieces

Reading time

Chill area

By White


Life on the moon

Work time

Fall in love not in lines

Space destiny

Next mission soon

Fendi as if by magic


As a Fendi lover from the outset I was invited during my last stop in Rome to pass by the ultimate masterpiece of the brand, Fendi Private Suites, the world’s very first Fendi hotel.

Perfectly located in the heart of the capital, the Hotel elect to reside within the legendary Palazzo Fendi to offer an absolute and total immersion into Fendi universe. Inside evertyhing express what the soul of the Fendi is made of, finding this aesthetic natural balance combining flawlessness, sobriety, chic & creativity. Designed by Marco Costanzi the space layout make me feel in a luxurious and confidential appartment where each of the seven suites are embellished by Fendi Casa creations, such an eye pleasure for esthete like me. The intimate and refined athmosphere, like I was in a cocoon, invite my mind to take few seconds and enjoy the most accomplished Fendi art of living experience! I really loved chillin in the lounge and skiming a florilege of inspirational books, such an addiction for me even more than Tumblr.

Feeling peckish? Zuma restaurant was there to satisfy my passion for Japanese food which really started few years ago in Gstaad at the Megu. Full of energy after an epic lunch I decided to have a look to the most beautiful and biggest Fendi world store located at the ground floor of the Palazzo and I had to say that it was just another dimension. Beyond the somptuous collection, the warm welcome and liking from the sales team just put forward once again the reason why I appreciate Fendi: excellence and sense of details is everywhere even in the smile of the doorman, such a rare attitude at present sadly.

Sleep, eat, chill, buy your favorite clothes… basic humans needs in one place, it’s may be that being overwhelmingly happy, grazie mille Fendi 😉









Armani is a way of survival

Meeting place for Armani legacy

Last spring was probably the best time I ever had into my rare gem seeker life. I spent a couple of weeks chasing the utltimate shelters around Italy and on my roadmap I took the time to stop by the iconic Armani Hotel Milano just for a visit, successful gamble!

My first step towards the entrance make me feel realised how much my father is totally right saying all the time ‘To live happily, we have to hidden away’. Especially true when you discover the very discreet entrance of the Armani Hotel Milano like to keep a closely guarded secret or to mark the difference between two worlds. In this luxury environment often assimilated to the clihé of the ‘show-off’, I was here in front of what luxury really is in my vision nowadays: a perfect match between elegance, delicacy & minimalism.
Just had the time to ask the doorman if I was at the right place that I already reached my final destination, the 7th floor, where my personal guide was waiting for me. Usually my first impression is always the good one and I understood in a flash how full of soul was this place! Like a private invitation into the mind of Giorgio Armani himself.

The different spaces we walked over were like a ode to a chill journey. I can even say that I was literally floating in the air, weightless, during all the tour, very inspired by the design and the global smoothness of the world of Armani.
The Armani Signature Suite is certainly the most impressive room I’ve ever seen, no words available to define the place where you can feel as someone really unique in the middle of your calm & grandiose ‘home away from home’! I was also taken with the Armani/Lounge where we chilled for a moment around a special Armani mint tea in timeless atmospehere 😉 Last highlight, the Armani/Spa which embodies perfecly the piece of peace of the property where you can switch off your phone and feel free to go with the flow! Sometimes you feel like a king, an that’s the case we you end up in a such intimate ambiance where your relaxation pool become your own throne from the one you can control Milan just keeping your eyes wide open.

I am always super impressed by the attention to details that Mr Armani gives to everything in his creations whatever it be, mind-blowing… The Armani Hotel Milano is not really an hotel in classic terms but more a true expression of Giorgio Armani’s personality translated into a genuine home. Constantly playing with your five senses ‘Il Maestro’ has done one of his most accomplished work. Range of colours, appearences, double volumes, natural lights, noble materials, musical vibes & culinary art… are the physical elements which reflect the emotional side of the designer, a life size portrait of a big man at once visionary, minimalist, drived by doubts and obviously full of this amazing energy to imagine and give life to his own fancy.

This quick glimpse offered myself the luxury of a total immersion in the ‘Stay with Armani’ experience, made of confidence and love without the ones we can not do anything in this life. This moment truly intensified one of my strongest belief ‘Everything resides in the intensity of the experience, more than the quantity of those ones’. Actually I prefer to live a limited edition of intense moments like this one than 10 years of stays into luxury hotels without any heart.
Armani is a kind of way of survival, always with fire in his belly to design his lifestyle philosophy.

May be I will be back there soon for a ‘Chill with Armani’ experience, who knows?!


Nightlife in the world of Armani


Flashing lights

Nap time?


Piece of peace

Armani ristorante

Armani Signature suite

Business hour

Pushing the limits

Take it easy

Last call before the end

Pure Slo, pure blow

Create your world

Could not be more stoked to have Pure Slo with me this summertime! After having the chance to ride their first pair of skis last winter during a memorable session in Courchevel so I’ve decided to pursue the adventure this summer with a couple of their new toys in a way 😀

This time we replaced the white mountains of Courchevel by the deep blue of the ocean of Biarritz. What a better place than the Basque Country to spend the summer chiller than ever with my brand new Pure Slo quiver?
Starting everyday with a cool surf session with my alaïa just in front of the house was for sure one of the most energizing wake up ever! Catching little baby waves and getting used to this kind of board was for me a full pleasure in every single way. Usually I spent my summers surfing with short or longboards but I have to say that challenging myself by trying a new way to experience the waves was simply like to discover the ocean anew, so exciting and fun at once!

After magic mornings moments in the water, I dedicated the rest of my days to creative works with my squad at the Chillinmaster Legacy Suite. The schedule was quite simple: exploring the most beautiful and unique things that the basque country has to offer and this is not what was missing! During those getaways we had for best partner in crime and little brother a pure cruiser which became little by little one of our favorite summer transporter 😉 Tested and approved by all my guests this masterpiece is from now a vital player of my daily exploration!

I will definitely miss the summertime craziness, but that’s only for now if I figure out the sound I am going to ride the mountains on Pure Slo skis pretty soon 😉 So excited about what’s going on!

PS: You can discover more about my Pure Slo coming adventures on my instagram #StayTuned


Be patient heart

Beach chill

Alaïa jungle

Can you handle it?

Summer fire

Waiting for me

Babes ride out

Cruising Biarritz

The beginning of the end

Mountain therapy


Family first as we say! To break the rules we’ve decided this year to be reunited not on the sandy beaches of the bask country but on the banks of the lake of Payolle and the mountain streams. The choice of a different perspective to enjoy other aspect of what summer can offer us: stroll, pony, fishing, picnic, boules… a kinda heaven activitiés I guess 😉
Besides to be my favourite winter place in the Pyrenees the Grand Tourmalet is becoming little by little my second summer home at the same time. Such deep moments we had with my nephew & family, fun always on! Have a look by yourself to how we deal with a mountain escape 😉